Marketing Manager at Berger Paints Nigeria Plc

Overall Purpose of Job
To develop, establish and maintain marketing strategies:

• Description of Main Activities and Tasks
• Monitors and analyzing market trends
• Studies competitors' products and services
• Explores ways of improving existing products and services, to increase profitability
• Identifies target markets and developing strategies to communicate with them
• Prepares and manages marketing plans and budgets
• Manages the production of promotional material
• Liaises with other internal departments such as sales and distribution
• Produces reports to monitor results and presents findings and suggestions to company directors or other senior managers
• Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews;
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organization's value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes marketing and organization mission by completing related results as needed.

Requirements

• The requirement is for a marketing professional with a minimum of 8-10 years experience in the marketing of industrial products both at the institutional and retail segments.
• The successful candidate would hold a Master's Degree in disciplines related to Marketing and a track record of success in similar positions.