Senior Brand Manager at GlaxoSmithKline

Basic qualifications: 

• A good first degree as well as between 5-8 years FMCG brand management experience
• Sound strategic marketing skills required as well as good general business and financial acumen
• Strong inter-personal skills to facilitate growth on the portfolio and be able to manage and mentor sub-ordinates
• Understanding of general business and marketing conditions within Nigeria to successfully co-ordinate and facilitate strategies within these constraints
• Insight into and understanding of consumer attitudes, behaviour and motivations
• Technical knowledge of the advertising, media and marketing research disciplines
• Sound financial, strategic planning and project management skills required.

Preferred qualifications: 

• A good first degree as well as between 5-8 years FMCG brand management experience
• Sound strategic marketing skills required as well as good general business and financial acumen
• Strong inter-personal skills to facilitate growth on the portfolio and be able to manage and mentor sub-ordinates
• Understanding of general business and marketing conditions within Nigeria to successfully co-ordinate and facilitate strategies within these constraints
• Insight into and understanding of consumer attitudes, behaviour and motivations
• Technical knowledge of the advertising, media and marketing research disciplines
• Sound financial, strategic planning and project management skills required.

Details: 

Key job responsibilities include to:

• Undertake the day-to-day and long term strategic marketing of Lucozade brands in order to achieve growth-, profit- and marketing objectives
• Manage cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Production, Regulatory and other departments
• Interact with aligned advertising and promotional agencies as well as, Category, and other GSK business units
• Develop short and long term marketing plans
• Manage the marketing mix by initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan
• Exercise control over the marketing process by:
• Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
• Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.
• Developing an accurate monthly forecast for each SKU within the parameters of the GSK processes.
• Progress new product development by:
• Collaborating with Category Teams, Production, and other external and internal stakeholders in order to identify potential new product opportunities.
• Managing and co-ordinating cross-functional activities required to meet all set project milestones to launch product.
• Monitor sales performance and collaborate with Sales Management in developing category and brand plans that will ensure brand performance in line with agreed budgets.
• Liaise with aligned advertising and promotional agencies by:
• Providing detailed written briefs & reverts for all activities undertaken.
• Co-ordinating the day-to-day activities required to effectively execute agreed advertising or promotional activity.