Marketing Officer at IFFCO

Job description

•     To generate consumer demand and salience for all brand categories
•     To design and execute trade promotions including one off promotional campaigns
•     To develop and calenderise an activity schedule of trade promotions for specific Channels.
•     Support the implementation of marketing programs to ensure that marketing targets are met.
•     To determine marketing campaign and media-mix in consonance with Brand Strategy and Objectives
•     To launch new variants/new packets/new packaging as planned
•     Understand consumer habits and motivations and insights as related to products
•     Develop a strong product innovation pipeline
•     Develop and implement best product strategies and set product targets 

Desired Skills and Experience

•     Must have a degree or equivalent professional marketing qualification
•     Minimum 3 years’ marketing experience in reputed leading FMCG company
•     Passion for understanding and building products.
•     Ability to inspire others in the value of the products.
•     Thought leader who actively seeks opportunities to further their impact within the business