Research Coordinator at Promasidor

Objectives

To aid business and brand decision-making by identifying information & insight needs, using both qualitative and quantitative tools to carry out research where required, and analysing data to provide actionable insights.

Responsibilities

1.Marketing insight: Manage the execution of all continuous and ad hoc research studies (e.g. Omnibus, Retail Audit, Consumer Audit, Brand Imagery, Usage and Habits Studies). Analyse data received and integrate findings from multiple sources into actionable consumer and customer insights for brand planning and activity implementation. Provide detailed reports and presentations for brand teams, PNG management and Group management.

2.Brand health & competitor monitoring: Support the brand teams in the production of regular brand health and competitor reports, by monitoring attitudes, trends, competitive landscape and product mix.

3.Business support: Be the central point of contact for all PNG and Group requirements for research and consumer insight in Nigeria. Co-ordinate all research requests from internal PNG and Group stakeholders and make recommendations on how to address information needs. Maintain a database of research studies for easy reference by all stakeholders. Provide data and/or situation analyses as required for business issues. Ensure best practice in tracking and reporting processes for brand activities.

4.New product development: Support new product development briefs and project teams by providing analysed data on trends, threats and market opportunities.
5.Budget: Manage the research budget to ensure execution of continuous and ad hoc research programmes.

6.Results: Provide strategic direction with actionable insights from consumer and customer research, which aid strategic and tactical decision-making.

7.People development: Provide coaching as required to the brand teams on research tools and techniques to meet information needs and gaps.

Financial scope: Responsible for management and reporting of the research budget across the brands portfolio.

Reporting To

Head of Marketing

Requirements

• Education

Minimum second class Bachelor’s degree or HND (Upper Credit) from a reputable university, either in Nigeria or abroad, in Business Administration, Marketing, Market Research, Statistics or Social Sciences.

• Experience

Minimum 4 years’ work experience in an FMCG company or a research agency.

• Knowledge

Consumer knowledge & understanding
Research tools and techniques
Data analysis
Brand health monitoring & analysis
Monitoring attitude & behaviour trends
Managing budgets
Managing third-party agencies & suppliers
Project management
Presentation skills
Microsoft Office suite – Word, Excel and power point

• Skills & Personal Attributes

Able to assimilate a range of information for decision-making
Articulate – verbal and written
Analytical
Seeks solutions
Strategic thinker
Able to manage a number of projects simultaneously
Good interpersonal skills – persuasive, tactful