Communication Strategy & Business Development Executive at Ellae Creative

Key roles for Ellae

• Develop and deliver the strategy for Ellae new business development, marketing and communication, appropriate to need and responsive to opportunity.
• Responsible for sales/sales management: attracting new businesses while managing the growth of existing clients.
• Develop and maintain positive relationships with clients for future opportunities.
• Shall promote and maintain the strength of company's image and quality at all time.
• Respond to RFQ's, develop presentations for new businesses, quarterly and annual plans, and implementation of those plans.

Key Roles for Clients

• Responsible for implementing integrated marketing communications strategy and brand management program for clients
• Management of proactive marketing communications strategies that connect all internal and external stakeholders
• Driver in reinforcing and strengthening company-wide unique selling brand propositions through media relations, digital marketing and outreach programs
• Track opportunities, make recommendations and prioritize marketing and communications channels, programs and spend for clients
• Drive communication strategy development for all teams, accounts and activities; development and management of corporate and consumer initiatives and campaigns
• Manage corporate story-telling, consumer launches and promotional marketing to various stakeholder levels to manage perception, increase and maintain top-of-mind-awareness, and ensure emotional connection between clients and their stakeholders.

Key Accountabilities

• To devise, develop and deliver a comprehensive strategic and tactical plans for business development
• Prospects aggressively and develops new customers through networking, referrals, company lead generation and cold calling and follows up appropriately to obtain appointments.
• Identify new business and ways to increase revenue share of within existing accounts.
• Stay appropriately networked and keeps abreast of trends, news, events and deadlines, so that all possible, new or enhanced opportunities are exploited.
• Maximize customer satisfaction by developing and maintaining excellent relationships and effective communication channels.
• Manage the customer relationship for assigned accounts and develop revenue stream
• Be both proactive and reactive to the customer’s needs and actively manage/monitor their performance (conduct and facilitate regular client visits.) customer service.
• Innovate and offer new ideas and approaches for developing CMC Connect, building relationships with other prospective business partners and with other networks and members where appropriate.
• Prepare necessary reports (Metrics, Periodic Business Reviews) and maintain in company database. Provide monthly reporting of revenue intake and closed deals.
• Maintain complete customer files and maintain appropriate customer and prospect information into the company contact management database.

Knowledge:

• At least 5 years' experience working in a business development role in a corporate environment.
• At least 3 years' corporate communication and branding experience
• At least 3 years' experience in developing, writing and delivering external communication programs.
• 3 years' experience in developing high-quality written content for different communication channels including emails, adverts, presentations, etc.
• 3 years' experience of developing and implementing partnership development activities.
• Must have a Bachelor's Degree in Business, Communication or Marketing related discipline. Possession of a Master's degree will be an added advantage.
• Proactively establish and maintain effective working team relationships with all other departments.
• Have a good understanding of customer and market dynamics and requirements.

Skills:

• First class communication skills: able to operate professionally and effectively at all levels.
• Excellent word-processing and database management skills.
• Excellent rapport building, networking and relationship management experience.
• Entrepreneurial drive, passion and ability to help shape the organization's marketing and communication strategy.
• Ability to develop fresh approaches and innovate as appropriate.
• Set clear priorities between competing demands for resources and manage own task and priorities effectively and with minimal supervision.