Jobs in an FMCG Company via Mindfield Resources

Developing markets, emerging markets call it what you may ..they represent a very interesting challenge for the seasoned marketer keen to put to test his knowledge of 10+ years in the consumer goods segment..Nigeria has a growing population , growing middle class, stronger purchasing power , high literacy and a young population who are getting conscious of what they buy and consume. A very interesting landscape for the career orientated as the challenges of a growing country also abound.

On this vast canvas is our client who has a significant presence across the African continent and is looking for a professional who comes in from a blue chip background in the consumer goods industry has the intellectual agility, cultural sensitivity and EQ to fathom this market of 250 ethnic groups and develop marketing strategies which are tuned to the unique flavour of this country .

Listing out the a brief sketch of the accountabilities
Responsible for the marketing the company products and services to the right market whether B2B or B2C.
Prepare the Annual marketing and consumer plan.
Regularly monitor volume and share growth against the plan and recommend necessary revisions and solutions.
Monitor competitor’s activities including dealer, consumer trends, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary
Plan brand operations while maintaining strict control on budget and expenditures.
Formulate, discuss and finalize with general managers/regional heads of sales a company-wide brand awareness policy.
Determine the need, objectives and required actions for consumer promotions and programs.
Develop strategies to ensure effective and measurable in-store execution of promotional items such as coolers, in-store signs, etc.
 
You could be based anywhere and still apply for this role as long as you carry the relevant functional expertise and industry experience.. Further details would be shared with shortlisted candidates.