Sales & Marketing Manager at Adexen

Job description

• Foster strategic partnerships and relationships with existing as well as potential customers.
• Identify key players in the Power industry and ensure interplay between them and the company.
• Oversee the development of marketing strategies and plan for the company.
• Coordinate market research and intelligence activities geared towards providing market information for decision-making – market trends, buyer values, competitors, SWOT etc.
• Facilitate the articulation of product development strategy along defined market product segments.
• Liaise with Research & Development/Engineering departments to coordinate the development of new products that meet customer/ market needs and expectations.
• Develop pricing strategies, bearing in mind company objectives and customer satisfaction.
• Ensure ongoing collaboration with fabrication, galvanization and steel rolling managers to determine effective pricing of products.
• Generate regular reports on marketing activities.
• Anchor the development of the sales strategy and programmes to achieve the company’s sales revenue targets.
• Participate in periodic sales planning and budgeting, monitor implementation and performance and develop strategies to address shortfall in targets.
• Allocate sales accounts and targets to Sales Officers and monitor sales team performance and implement incentive schemes to motivate Sales Officers to achieve sales targets.
• Generate and follow up on sales leads.
• Negotiate variations in price, delivery and product specifications with customers.
• Ensure ongoing collaboration with Marketing and Operations functions to determine effective pricing of products and services.
• Set evaluation parameters to measure customer satisfaction.
• Maintain awareness of market trends, customer needs and competitor initiatives and devise strategies to optimally utilize market opportunities.
• Perform other duties as assigned by the Chief Marketing Officer

Requirements

• First degree in Social Sciences – BSc /HND
• Minimum of 7 years post qualification experience in FMCG, particularly Telecoms & Power, Oil & Gas.
• Good working knowledge of MS – Excel, Word, power point
• Project Management experience is a must
• Good business communication & Presentation skills.
• Strong influencing skills.
• Ability to work with minimal supervision.