Product Marketing Manager Lighting at Philips

Reports to : Marketing Manager Lighting
 
Aim of the job:
 
To maximize sales and margin of Philips Lighting in country. To help maximizing the Philips brand value in a country. Select and/or (help) develop the best solutions and tools to support the local sales and the Philips brand within a certain segment.
 
Tasks and responsibilities:

    Create and implement Philips Lighting’s (integrated) regional marketing strategy.
    Execute and drive local Marketing plans with local adaptations. Assuring the right balance between needs and interests of all customers and internal stakeholders.
    Plan, organize and facilitate the annual Strategic- and AOP the local planning process with regards to Marketing.
    Drive Prod./Segment sales targets and initiate corrective marketing actions where needed (with sales mgt.).
    Assure best quality of local marketing activities and effective use of resources (people, budgets).
    Provide local sales support with development of sales plans and dedicated tools and training.
    Deploy and implement the regional pricing strategy (Lighting).
    Initiate and realize local or regional marketing actions and promotions in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel.
    Track and analyse competitor strategy and actions.
    Manage phase in/phase out (PIPO) process to fulfil market needs and technological trends
    In cooperation with marcom officer; work on managing promotional activities needed within the ranges under his responsibility.
    Manage product quality issues.
    Manage and maintain trade portfolio across the region.
    Gather necessary information to build a well-documented overview on all competitor activities within the region.
    Provide local sales support with dedicated product launch tools and training (internal and external)
    Quality of local product data and product information (SAP/Prisma, pricelist, catalog, brochures, e-biz..etc..)

Internal relations:

    Consumer sales-supply chain-marcom officer-pricing officer-F&A

External Relations:

    Consumer channel customers-consultants-marcom agencies

Personal Background and skills (required)

    University graduate in marketing or related fields (MBA is a plus)
    Excellent Computer skills
    5-7 years experience in sales/marketing
    Strong commercial background
    Proficiency of English language
    Innovator- flexible
    Ability to coach- Motivator
    Decision maker- problem solver
    Excellent communication and interpersonal skills
    Presentation Skills