Group Product Manager - Nutritionals at GlaxoSmithKline

Ref No: 141022-3
Location: Ilupeju
Reporting To: Marketing Director

Job Purpose/Scope
To plan, direct and co-ordinate all strategic and marketing activities of the Nutritionals category in order to achieve growth - , profit - and marketing objectives, within a three year planning horizon

Key Responsibilities

•     Develops strategic long, medium and short term plans for brands by:

1.         Developing strategies that will deliver the 3 year sales, profit and marketing objectives for the category. Championing the category planning process, this directs the internal brand plans.
2.         Analyzing past performance, economic variables etc, against the backdrop of growth - and profit objectives, in collaboration with the brand team and other key stakeholders.
3.         Overseeing the implementation of innovation across the portfolio.
4.         Ensuring that the Nutritionals team is familiar with the science behind the brands (Brand Science training) in order to apply relevant innovation and support plans to the brands.
5.         Developing detailed 1 year plans for all new and existing brands which will ensure the achievement of strategic objectives in conjunction with Brand Managers and aligned agencies.
6.         Replans to accommodate deviations / changes in market conditions by devising and implementing new action plans, in order to ensure the brands retain their competitive advantage.
7.         Collaborates with global category teams.

•     Directs and co-ordinates the implementation and achievement of agreed plans by:
•     Providing advice and direction to the Nutritionals team.
•     Initiating and co-coordinating progress on all projects to the leadership team.
•     Facilitating implementation with other functions within the organisation as well as with aligned agencies.
•     Overseeing the monthly management of the advertising and promotions budget.
•     Category understanding.
•     Own and competitive developments.
•     Sales and supply chain performance.
•     Consumer behavior
•     Referring to superior for counsel and where necessary approval of strategies and plans.
•     Working within budget parameters.
•     Monitoring progress towards achieving objectives.
•     Liaising with other functions and departments regarding issues such as distribution, production, R&D, sales performance, etc. on the Nutritionals category.
•     Liaising with the world-wide GSK organization regarding best practices, global strategies, R&D etc.
•     Monitors, analyses and evaluates market place developments relating to:
•     Carries out managerial duties by:
•     Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations and usage experiences, through tools such as advertising and promotions management, in order to build strong brands and ensure the long-term profitability of the company.

Qualifications, Experience

• A university bachelor's degree, minimum of 6 years marketing experience, with a minimum of 3 years line management experience

Competencies

•     Sound strategic marketing skills required, supplemented by strong general business and financial acumen
•     Strong management, motivational and team building skills and experience in order to effectively manage, coach and mentor a brand team