Market Service Executive: Web Developer & Publisher at First Bank

Job ID: 1900005F
Location: Lagos
Organization: MD/CE Directorate
Schedule: Regular
Job Type: Full-time
Grade Range - From : Senior Banking Officer  Grade Range - to : Deputy Manager

Description

• Develop webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
• Perform routine troubleshooting of the website and resolve identified issues
• Conduct routine test on website content to ensure clear display and fast page loading times.
• Work with the Mobile / App / SEO team to ensure that are adaptable and best practices are implemented on developed webpages, microsites etc.
• Advise and implement necessary website security standards.
• Develop reports for relevant stakeholders describing usage rates and engagement levels
• Resolve reported content issues
• Resolve all issues identified from Crawling Information tool and fix all broken links
• Upload and remove digital content on website as required
• Maintain and manage webmaster software
• Identify and recommend improvement opportunities for FirstBank’s website
• Regular site audits and vulnerability checks
• Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
• Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
• Work with agencies to execute and optimize paid search campaigns
• Support in campaign planning
• Perform A/B test for landing pages, messaging and multiple user experiences
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Qualifications
Education:

• Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
• Digital Marketing certification will be an added advantage
• Professional certifications in related field

Experience:

• 3-5 years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
• Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
• Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage