Senior Marketing Officer at TechAdvance

Location: Victoria Island, Lagos
Reporting Line: Chief Marketing Officer

Job Purpose

• The purpose of the role is to oversee the company’s marketing campaigns both internally and externally and drive the success of the company’s products, services and brand promise in the market place.

Responsibilities

• Drive campaign management for client acquisition programs across multiple channels.
• Create content for corporate marketing via website/blog/social media and other initiatives.
• Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue.
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
• Conduct marketing surveys on current and new service concepts.
• Manage marketing budgets and evaluate the resulting financial returns.

Requirements

• Experience in brand communication and positioning.
• Excellent marketing and communication skill.
• Creative thinking and execution.
• Knowledgeable on principles, practices and techniques of marketing strategies.
• Knowledge of social media platforms.
• 3-5 years of professional marketing experience.