Market Research Analyst at SDSD Nigeria

Location: Ota, Ogun

Job Description

• We are looking for a methodical Market Research analyst to survey customer and market data in order to provide analysis on qualitative data, trends, strategies and industry competition, with the strategic aim of increasing the competitiveness of SDSD’s maritime software and services portfolio.

Responsibilities

• Collect data on clients, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design research methods to discover prospective client’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect it
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Remain fully informed on market trends, other parties researches and implement best practices

Requirements

• Proven market research analysis experience (maritime or IT industry preferred)
• Ability to interpret large amounts of data and to multi-task
• Strong written and oral communication and presentation skills
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• BS Degree in Marketing or related field.