Sales Officer at VFD Group

Job Purpose

• Assist in developing an overall sales strategy, implement target client acquisition, penetration, and product plans.
• Maintain relationships with clients by providing support, information, and guidance
• The ability to plan and prioritise workloads in order to meet deadlines
• Assist with the development of Anchoria Asset Management’s Sales Plans
• Achievement of financial targets via sales of Anchoria Asset Management’s products and services

Responsibilities
Sales Operations:

• Submission of daily marketing reports to the head of department and preparation of Month-end reports for MPR sessions.
• Participate in sales campaigns and effective delivery of all organizational programs that promote Anchoria Asset Management’s visibility and client base expansion.
• Conduct competitive research and analyses benchmarking data to provide innovative insight and recommendations.
• Conduct market research to identify emerging markets, market shifts, and selling possibilities.
• Evaluate customer needs whilst being fully aware of new products and competition status.
• Develop relevant sales targets.
• Ensure all activities are in line with the overall departmental strategy.
• Ensure that all information is made available whenever requested.
• Identify areas for personal development.

Communication and Reporting:

• To liaise with Customer Experience regularly
• To report to the Head of department regularly on Sales operations at departmental meetings and at other times. Issues raised/discussed at departmental meetings and other meetings must be reported
• To provide such information to the Head of department as required in order to assess the performance of the department and achievement of agreed strategy and budget.

Key Performance Indicators:

• The monthly lead generation rate
• Total number of potential clients contacted
• Monthly customer acquisition rate and the cost of customer acquisition
• Customer satisfaction and retention rate
• Sales closing ratio (number of quotes/enquiries vs number of deals closed)
• Comparison of set financial targets to achieved sales targets
• Number of new business brought in (institutional and retail clients)
• Financial KPIs - Financial target schedule as updated from time to time.

Requirements, Skills & Experience
Essential:

• First Degree, BSc from a reputable institution
• Minimum of 3 - 5 years sales or marketing experience in the financial service industry
• Excellent communication and presentation skills;
• An analytical approach to work;
• Negotiation skills and the ability to influence others;
• Excellent time management skills and the ability to prioritise;
• The ability to work as part of a team and to build strong working relationships;
• Outstanding interpersonal and influencing skills; a good team player;
• Strong customer focus;
• Understanding of the asset management business
• Resilience and the ability to cope with rejection
• Excellent negotiation skills
• The ability and desire to sell
• Strong understanding of sales metrics with the ability to identify areas for improvement.

Desirable:

• Qualifications and membership in relevant professional body
• Proven understanding of the regulatory environment affecting the asset management business
• A strong record of meeting and exceeding targets on a monthly basis, providing excellent customer service in the process.