Marketing Manager at Mc Timothy Associates

Job Description

• Managing all marketing for the organization
• Developing the marketing strategy for the company in line with company objectives.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Ensure achievement of sales and profitability targets for the brands and/or portfolios with proper budget management.
• Planning and implementing promotional campaigns e.g. medical outreaches to promote the existence of the company
• Manage and improve lead generation campaigns, measuring results.
• Ensure brand resource allocation across different customer groups. Manage communication across customer groups to ensure adequate touch points at right frequency.
• Preparing online marketing/ IT campaigns.
• Conduct field visits and work with sales team to lead execution of tactical marketing campaigns, evaluate implementation programme, effectiveness of promotional materials and conduct on the job training to ensure overall marketing effectiveness
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for the organization market

Person Specification

• Minimum academic qualification of a B.Pharm
• Minimum of 10 years relevant work experience in a Pharmaceutical industry, of which 3 years of this must be as a Marketing Manager.
• Track record in progressive growth from sales to Marketing Manager
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Self-motivated and a good people manager
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Able to work with little or no supervision
• Meticulous with attention to details
• Presentable and Personable.