Marketing Manager at IFFCO

Do you have the unyielding drive for Marketing? This is an excellent opportunity to join our creative and resourful team of
professionals. You will work in an exciting international multi-cultural environment as the marketing lead for Africa.

The primary purpose of this position is for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan
in respect of Volumes, Market Share and Margins in Domestic and International markets; as consistent with the annual business plan.

Key Accountabilities

• Generating long term consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.
• Generating Marketing campaigns and determining appropriate Media-mix viz: TV, print, hoarding, radio, point of sales and internet etc.
• Developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.
• Determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.
• To work with R&D for formulating new products agenda and recipe cost management.
• To Launch New Products / New Packs / Packaging as planned.