Consumer Insight & Market Intelligence Manager at UAC

Reports to: General Manager-Marketing

Job Description

• To provide consumer, shopper and market insights; synthesizes multiple pieces of research and information into clear and compelling recommendations for the business.

Job Accountabilities/Key Responsibilities

• Conduct category segmentation projects
• Conduct new bundles positioning tests.
• Carry out new products development research (ideas, concept, product, pack, pricing, etc).
• Conduct product optimization/ formulation research.
• Maintain strong working relationship with relevant agencies.
• Support commercial team in the integrated commercial planning process by providing insights from brand health studies, usage and attitude studies, etc.
• Ensure accurate market projections for target forecasting.
• Conduct retail audit.
• Keep abreast of competitor information.
• Carry out general market Intelligence.

Person Specification/Job Requirements

• A first degree or its equivalent
• At least 4 years in a research agency or FMCG
• Research as a core function
• Strong analytical and problem solving skills.
• Great networking skill
• Very detailed and research oriented
• Excellent communication and presentation Skills
• Strategic thinking
• Must possess an inquisitive and creative mind.