Marketing Executive at Print Anything

Roles

• Actively seeking out new business opportunities through cold calling, networking and via ground force.
• Setting up meetings with potential clients. Anticipating and interpreting their requirements. Liaison with Sales Team.
• Primarily responsible for scouting out and generation of new business leads through offline means.
• Communicating with target audiences and managing customer relationships.
• Sourcing for offline advertising opportunities and placing adverts in the press or on the radio.
• Managing the production and effective distribution of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters.
• Writing and proofreading proposal and marketing documents. Ensure that brand communication is consistent within such documents.
• Understand the company, products, services, distribution and brand. Has an excellent working and up to date knowledge on the company’s brand and image, product and service offerings.
• Good working knowledge of pricing.
• Organising and Overseeing products photo shoots.
• Attending events such as conferences, expos, receptions and exhibitions with the primary aim of conducting market research, networking and the generation of leads, gaining insider information on market sector requirements.
• Conducting market research while contributing to, and developing, marketing plans and strategies. Conceiving and developing efficient and intuitive marketing strategies.
• Evaluating marketing campaigns and monitoring competitor activity.
• A formal dress code in the working environment is required as the marketing executive can be called upon to attend sales meetings on short notice.
• Understanding the product and customer profile and write thorough specifications for each.
• Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Monitor progress of campaigns and proposals using various metrics and reporting on performance
• Preparing and delivering marketing plans and strategy within key objectives
• Thorough knowledge of strategic planning principles and marketing
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• All other responsibilities as assigned and as your supervisors see fit.

Essential Skills:

• Persuasion and Negotiation Skills
• Good Teamwork skills
• Excellent Oral and Written Communication skills
• Adaptability and Ability to work under pressure
• Good organisation and planning skills
• Creativity (writing, visualisation)
• Commercial awareness
• Numerical Skills
• IT skills.