Marketing Manager at Carlcare Development

A firm in the in the telecommunications sector is looking for a suitably qualified professional to fill the position of Marketing Manager

Job Summary

The Marketing Manager will be responsible for developing, implementing, tracking and optimizing our Marketing campaigns across all platforms. He/She will be required to remain brand-focused, and seek out new avenues, and ways of connecting with target audiences.

Key Roles and Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Be in charge of marketing budget and allocate/invest funds wisely
• Measure and report performance of marketing campaigns; gain insight and assess against goals

Experience & Qualifications

• Minimum of HND/B.Sc. in any relevant subject
• Minimum of 3 years of relevant experience in a Marketing.
• Minimum of 5 years of Retail industry experience

Required Competencies and Attributes

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate target audience.
• Previous experience leading teams
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing.
• Excellent verbal and written communication
• Organized and able to meet deadlines
• Great team player
• Strong Customer-Service Skills
• Detail-Oriented.