Marketing Manager at Graceco Limited

Job Purpose

• Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and presentations; maintaining databases; preparing reports.

Responsibilities

• Developing the marketing strategy for the company in line with company objectives.
• Implements marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations
• Prepares marketing reports by collecting, analyzing, and summarizing sales data
• Supports office staff by providing sales data, market trends, forecasts, account analysis, new product information
• Able to benchmark and understand market best practices
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with research and development unit and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.

Requirements

• Bachelor degree in Marketing; 2.1 or better
• 3-5 years’ experience in marketing with at least 3 years in FMCG
• Qualified chartered marketer; Chartered Institute of Marketing Management, or similar body
• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook.
• Self-motivated with strong leadership and team player skills
• Knowledgeable of retail service industry preferred
• Ability to work on a team and lead projects
• Excellent organization and management skills
• Required proficiency with desktop applications including Microsoft PowerPoint, Excel, Word, etc.
• Good command of English
• Ability to work in a fast pace environment with limited resources