The Farmers Friend
Saro AgroSciences Ltd the first company in the Group started out in 1991. Today it’s the leading marketer of Crop Protection Products in Nigeria & Ghana, committed to empowering Two Million Farmers within the next 5 years with superior agro-input (CPP, Seeds & Fertilizer) & Knowledge that will enable them increase thei...
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We are recruiting competent and qualified Marketing Manager to Head her Marketing Unit as it’s deepen its operation in Nigeria
The Marketing Manager's role is strategically positioned to envision and develop the company's marketing Dept to deliver on the mission and vision of the company in Nigeria and other geographies. He/she has the overall responsibility of positioning, creating, capturing and sustaining values for the company through planning and implementation of consumer centric plans.
The Marketing Manager will coordinate all field demonstrations activities, sales promotions, media and technology based advertisement, agro dealer’s development and product loyalty programs thereby entrenching and positioning the Seed Co brand as the seed of choice for increased productivity.
The incumbent will also:
Defining, understanding and creating long term strategies for market categories and segments.
Develop intimate knowledge of consumers’ attitudes and behaviors.
Initiate research on brands, consumers and market segments.
Develop and defend brand identity and positioning.
Lead in the formulation of pricing strategy.
Monitor and manage the performance of the brands.
Brief advertising agency on media objectives and creative material development and production.
Coordinate project planning, implementation and appraisal.
Develop and implement sales, distribution and channel strategy.
Implement trade marketing strategy.
Qualification and Expertise
Minimum of a second Class upper University degree, preferably in Business, Marketing, or Management (or related fields), Business or marketing and/or business post graduate education (MBA) preferred
Must have at least 8 years of experience as a Sales and Marketing Manager either in a Seed Business or in an FMCG environment
Knowledge of commodities marketing, route to market, and products promotion
Market Information Gathering, data analysis and result presentation
Communication skills are essential.
Hausa language will be desirable
Experience in working in international companies is certainly an added advantage.