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  • Posted: Jan 14, 2026
    Deadline: Not specified
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  • Crown Interactive delivers innovative, cost-effective, service aggregation solutions to the Telecom, Media and Technology-based sectors. Starting in 2005, this London-based business has gained ground-breaking expertise integrating business systems with evolving information technology. Based on the local demands of emerging markets, a new operation has bee...
    Read more about this company

     

    Head of Marketing and Communications

    Job Objective

    • Are you passionate about steering the future of software solutions through innovative marketing and communications? Are you excited about leading the marketing, communication and product design road mapping initiatives and staying ahead of industry trends? Are you ready to champion cross-functional collaboration and liaise between departments to ensure alignment? At Crown interactive, we are seeking a strategic and results-driven Head of Marketing and Communication to lead our brand positioning, marketing strategy and communication efforts. This role will be responsible for driving awareness, engagement, and demand for our software products through effective branding, storytelling, and multi-channel marketing. The ideal candidate will have a deep understanding of B2B SaaS marketing, product positioning, and digital communication strategies.

    Key Roles and Responsibilities:

    Strategic Leadership

    • Develop and implement a comprehensive marketing and communications strategy aligned with the company’s vision, growth targets, and revenue goals.
    • Lead brand positioning, messaging, and value proposition across all channels.
    • Advise executive leadership on marketing trends, market insights, and reputational risks.

    Marketing & Demand Generation

    • Drive customer acquisition, retention, and revenue growth through integrated marketing campaigns.
    • Oversee digital marketing initiatives including website, SEO/SEM, social media, email marketing, and marketing automation.
    • Support sales and business development teams with go-to-market strategies, sales enablement materials, and lead generation programs.
    • Monitor and optimize marketing performance using data and analytics.

    Communications & Public Relations

    • Lead corporate communications, including internal communications, executive messaging, and employee engagement initiatives.
    • Manage public relations activities, media relations, press releases, and thought leadership.
    • Ensure consistent and clear communication with external stakeholders, partners, and clients.
    • Oversee crisis communication and reputation management when required.

    Brand Management

    • Maintain and strengthen brand identity across all platforms and touchpoints.
    • Ensure brand consistency in marketing materials, presentations, proposals, and public communications.
    • Oversee content strategy, storytelling, and creative direction.

    Team & Vendor Management

    • Build, lead, and mentor a high-performing marketing and communications team.
    • Manage external agencies, consultants, and vendors to deliver marketing objectives efficiently.
    • Set clear KPIs and performance expectations for the team.

    Budget & Reporting

    • Develop and manage the marketing and communications budget.
    • Track ROI on marketing initiatives and provide regular performance reports to executive management.

    Content, Digital & Marketing Oversight

    • Provide strategic oversight for all content, digital, and marketing initiatives across the organization.
    • Define and manage the content strategy, including thought leadership, website content, social media, case studies, whitepapers, and marketing collateral.
    • Lead digital marketing efforts across paid, owned, and earned channels, including social media, email marketing, SEO/SEM, and online campaigns.
    • Ensure alignment between content, digital channels, and broader marketing and communications strategies.
    • Monitor content and digital performance metrics and optimize strategies to improve engagement, reach, and conversion.

    Required Skills and Competencies

    • Strategic marketing and brand leadership
    • Strong understanding of SaaS and enterprise software marketing
    • Public-sector and government stakeholder communication
    • Digital marketing and content strategy expertise
    • Data-driven decision-making

    Experience and Qualifications

    • Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is an advantage).
    • 8–12 years of progressive marketing and communications experience, with at least 3–5 years in a senior leadership role.
    • Proven experience marketing SaaS platforms, enterprise software solutions, or government digitalisation projects.
    • Experience supporting government tenders, bids, or public-sector technology initiatives is a strong advantage.

    Perks & Benefits:

    • Competitive salary and performance-based incentives.
    • Sales referral bonus incentives
    • Flexible work arrangements
    • Wellness Programs and Professional Development

    go to method of application ยป

    Head of Commercial - Public Sector

    Job Objective

    Are you a strategic leader with a proven track record of driving revenue growth and shaping winning commercial strategies? We are seeking an experienced and visionary Head of Commercial – Public Sector to lead our commercial operations and drive strategic growth across public sector businesses. This role is pivotal in expanding our market presence, building strong partnerships with government and institutional clients, and ensuring profitability across diverse business units.

    As a leader in digitalization and transformation solutions, we empower public institutions to modernize operations, enhance service delivery, and achieve greater efficiency through enterprise and SaaS technologies. The Head of Commercial – Public Sector will play a central role in positioning our company as the preferred partner for government digital transformation initiatives.

     

    Key Responsibilities

    1. Commercial Strategy & Growth

    • Develop and execute a robust commercial strategy aligned with the company’s vision, growth targets, and market opportunities.
    • Identify and prioritize high-value markets, sectors, and client segments for business expansion.
    • Drive revenue growth through new client acquisition, cross-selling, and strategic partnerships.

    2. Sales Leadership & Performance Management

    • Lead and inspire the commercial, sales, and business development teams to achieve ambitious performance targets.
    • Design and implement scalable sales frameworks, performance metrics, and incentive structures.
    • Oversee key enterprise accounts and negotiate large-scale digital transformation contracts.

    3. Strategic Partnerships & Alliances

    • Build and manage high-impact partnerships with technology vendors, channel partners, and system integrators.
    • Identify co-marketing, co-selling, and innovation opportunities to strengthen market positioning.

    4. Product Commercialization & Market Positioning

    • Collaborate with product, technology, and marketing teams to define pricing models, packaging, and go-to-market strategies for SaaS and enterprise offerings.
    • Translate technical solutions into clear commercial value propositions for clients and stakeholders.
    • Monitor industry trends, competitor movements, and market dynamics to ensure strategic agility.

    5. Customer & Market Intelligence

    • Leverage data-driven insights to anticipate client needs, emerging technologies, and digital transformation trends.
    • Champion customer success by ensuring delivery alignment between commercial promises and operational execution.

    6. Leadership & Collaboration

    • Partner with the CEO and Executive Team to shape company strategy, culture, and growth roadmap.
    • Mentor and build a high-performance commercial organization rooted in accountability, innovation, and excellence.

     

    Required Skills and Competencies

    • Leadership: Strong leadership skills with the ability to motivate and manage a high-performing team.
    • Strategic Mindset: Ability to develop and implement sales strategies that align with overall business objectives.
    • Communication Skills: Excellent negotiation, presentation, and communication skills with the ability to influence stakeholders at all levels.
    • Customer-Centric: Strong focus on customer satisfaction, retention, and long-term client relationships.
    • Tech-Savvy: Comfortable working with CRM tools, sales analytics software, and staying up to date with the latest industry trends in SaaS and Utilities.
    • Strong understanding of market dynamics, customer behaviour, and industry trends.
    • Excellent Power Point skills is a must have
    • Commercial and ambitious mindset
    • Excellent networking skills

    Experience and Qualification

    • Bachelor’s degree in Business Administration, Marketing, Technology, or related field; MBA or advanced degree preferred.
    • Minimum of 10 years’ experience in commercial leadership, sales, or business development roles within technology, SaaS, or enterprise solutions sectors.
    • Proven track record of driving revenue growth, market expansion, and large enterprise deal closures.
    • Strong understanding of digital transformation, SaaS business models, enterprise software, and B2B technology sales cycles.
    • Exceptional strategic thinking, financial acumen, and executive communication skills.
    • Demonstrated ability to lead cross-functional teams and operate in a dynamic, fast-paced environment.

    Perks & Benefits:

    • Competitive salary and performance-based incentives.
    • Sales referral bonus incentives
    • Flexible work arrangements
    • Health, wellness, and professional development programs.

    Method of Application

    If you think you have what it takes to join our dynamic and vibrant team and are eager to make an impact, we’d love to hear from you.  submit your CV and also forward your CV to careers@crowninteractive.com or recruitment@cicod.com

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