Marketing Executive at Axion Africa

Job Description

• We are looking for a talented Marketing Executive in the construction industry to undertake marketing projects for the benefit of our company.
• You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.
• The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies.
• He/she must bring forth a strong arsenal of techniques and methods to promote our products, services, and public image.

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies.
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Meet monthly and annual sales targets
• Initiate and control surveys to assess customer requirements and dedication.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Collaborate with managers in preparing budgets and monitoring expenses

Requirements and skills

• Proven experience as marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline