Marketing Analyst at Noemdek Limited

Job Description

• We are seeking to hire a young an exceptional, detail-oriented, and ambitious Junior Marketing Analyst at Madison & Park Limited.
• Our Sister Company, Madison & Park Limited, is a 360-suite marketing agency, focused on driving value by working with our clients across all phases of their marketing life cycle, from strategy development to all areas of execution through a variety of platforms such as advertising and in-trade promotions.
• As a Marketing Analyst at Madison & Park, you will play a pivotal role in optimizing our marketing efforts through data-driven insights. You will work closely with the marketing team to analyze various marketing campaigns, customer behavior, and market trends. Your findings and recommendations will help shape our marketing strategies and drive our business forward.

Key Responsibilities:

Data Analysis:

• Collect and analyze marketing data from various sources to identify trends, patterns, and insights.
• Develop and maintain dashboards and reports to monitor key performance metrics.
• Utilize statistical techniques to interpret data and provide actionable recommendations.

Market Research:

• Conduct market research to identify opportunities and threats in the industry.
• Stay up-to-date with industry trends and competitive intelligence.
• Provide insights on market segmentation and customer behavior.

Campaign Optimization:

• Evaluate the performance of marketing campaigns across different channels (digital, traditional, social media, etc.).
• Recommend adjustments and improvements to enhance campaign effectiveness.

Customer Analysis:

• Segment and profile customers to identify high-value target segments.
• Analyze customer journeys and behavior to improve retention and loyalty.

ROI Analysis:

• Calculate and report on the return on investment (ROI) for marketing initiatives.
• Work with the finance team to ensure marketing budgets are effectively allocated.

Reporting and Presentation:

• Create clear and concise reports and presentations to communicate findings to stakeholders.
• Collaborate with cross-functional teams to drive data-informed decision-making.

Creative Strategy/ Account Management

• Responding adequately to client briefs by developing marketing/ advertising strategy and copies for digital, ATL and BTL platforms
• Coordinating presentations/ pitch approach
• Providing strategic recommendations to existing or prospective clients to include new customers/audiences, innovative programs, and market research.
• Developing the big idea and marketing slogans
• Creating content to support proposals and pitches.
• Coordinating and supporting PR and media buying/ experimental activities
• Developing Creative/ experiential plans for clients and organization
• Collaborating with marketing, business development managers and business unit liaisons to ensure compliance with internal and external guidelines.
• Managing the creative/BTL process, including invites, BTL plans, architecture layout, etc.
• Creating opportunities to pitch new accounts and exhibiting a thorough understanding of the business and marketing challenges of key prospects.
• Preparing event budgets and negotiating with vendor

Requirements:

• Bachelor's degree in Marketing, Business, Statistics, or a related field. Master's degree is a plus.
• 2-3 years of experience in creative strategy / Client service role in an advertising/ experiential agency.
• Proficiency in data analysis tools such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI, social media email marketing).
• Strong analytical thinking and problem-solving skills.
• Excellent communication and presentation skills. Good use of PowerPoint
• Ability to work independently and as part of a team.
• Familiarity with marketing automation and CRM systems is a plus.
• Comfortable travelling Internationally/ Pan Nigeria for work.