General Manager at BIC Nigeria

THE ROLE:

• Working with the GM MENAWACA, the incumbent is accountable for developing and executing the overall business development and operations strategy for Sales, Marketing, HR, Finance, Key Accounts. He/She will have accountability for the P&L / BS associated responsibility for maximizing market penetration and profitable transaction volumes and line management of the local team.
• He/She will be tasked with heading the whole organization within Nigeria entities and will ensure the short and long-term business targets are met. The functions reporting to the GM are Marketing, Sales, HR, and Finance. The GM is to lead and inspire business and behaviors based on the BIC Culture, and to develop his team in line with their aspirations.

RESPONSIBILITIES:

• Accountable for all activities in the subsidiary: Supply Chain, Customer Service, Finance, Marketing, Sales which includes sub-distributors and HR.
• People Manager and responsible for engagement, development, and growth of the team.
• Actively participates in negotiation with customers annual Commercial Objectives including but not limited to sales targets/distribution objectives/range objectives/marketing objectives.
• Accountable for the subsidiary's P&L and Balance Sheet and all financials.
• Actively works to develop a robust year-on-year Horizon strategy, which will enable annual step change growth.
• Manages the budget, forecasting and financial planning processes, ensuring accurate plans are put into place maximizing investment and ensuring optimal short- and long-term financial return.
• Manages the transition to new business models, ensuring the profitable transaction growth and the expansion of the distribution network.
• Maintains close contact and relations with a set of customers, monitors and analyses customer and market information and activities and ensures these are compatible with overall BIC MEA Horizon objectives.
• Analyses any trends/changes to market and proactively identifies solutions to capitalize on growth opportunities/minimize a fall in either profit or volume.
• Identifies the holistic marketing strategy / budget and ensures strategic and tactical opportunities for ATL and BTL marketing are implemented in a timely and cost-effective manner to ensure product/brand awareness is maximized.
• Works with the Legal Department will ensure full business policy and legal compliance. Manages the implications of any legislative changes.
• Liaises with regulatory agencies/other bodies as may be appropriate and in line with guidance from the Legal Department.

KEY PERFORMANCE INDICATORS:

• Employee Development plans done with quality and reviewed on a semester basis.
• Training plans, talent maps, and all other people activities are fully in sync with employee development plans.
• Net Sales & EBIT Growth year to year and per product category & customer.                                                                                                                                                                                        
• Accuracy, frequency, and quality of all BIC reporting.
• Report activities, data, results, and experience monthly such as flash reports, trip reports, financial reports, etc.
• Achieve P&L and Working Capital objectives such as GP & EBIT Growth, Inventory, AR Management to secure a healthy working capital in line to budgets.
• Meet Operational Excellence KPI such as Forecast Accuracy, Service Level Objectives, Claims Management, etc

REQUIREMENTS:

• Demonstrated experience as General Manager in an FMCG/CPG company
• Strong business and commercial acumen
• Embodies all the BIC Values & Behaviors: Simplicity, Ethics, Responsibility, Teamwork, and Ingenuity.
• Very strong organizational and time management skills.
• Experienced in liaising with regulatory bodies and managing compliance audits.
• Open minded and cultural acumen.