Business Development Manager at Afrihood Development Company

Job Description

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities and Duties

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Implement a first-class media management program for the company that increases financially viable and high-volume clientele
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Key Performance Indicators:

• Daily Increment of Clients
• Net Growth
• Prospecting Pipeline
• Revenue Increase
• Reach

Requirements

• 3-5 years’ experience in Real Estate Marketing and Business Development
• Must have a network of potential clients.
• Experience in Media Agencies/Sales is a plus
• Proven sales track record
• Proficiency in English, MS Office and CRM software
• Articulate with exemplary written and verbal communication and negotiation skills
• Ability to prioritize high-value tasks, time management and project management skills
• Excellent business acumen and exemplary work ethic and integrity
• Strong organizational and planning skills