Marketing Manager at Workforce Group

Job Description

• Marketing Manager Responsible for managing the company's marketing initiatives.
• Uses market research and analysis to direct marketing strategy and planning.
• Oversees the production of all promotional materials and marketing campaigns.
• Reports marketing and sales results to senior executives.

Job Duties

• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Liaising with other internal departments such as sales and distribution
• Producing reports to monitor results
• Presenting findings and suggestions to company directors or other senior managers
• Travelling to trade shows, conferences and sales meetings
• Supporting and managing a marketing team.

Skills and Qualifications

• Bachelor's Degree in Marketing, Business, Marketing Strategy, Media Channels, Client Relationships, Creativity or a related field;
• Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communication, Leadership, People Management, Detail-Orientated, Budgeting, Organisation, Multi-Tasking.