Marketing Manager at International Facilities Services Limited - IFS

General Purpose

• To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Job Description

• Manage and coordinate all marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Expand and develop marketing platforms
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Report on return on investment and key performance metrics
• Develop pricing strategy
• Create marketing presentations
• Liaise with media and advertising
• Collaborate with the sales function
• Monitor industry best practices

Qualification & Experience

• Business or Marketing-related Degree or equivalent professional qualification.
• Experience in all aspects of developing and managing marketing strategies minimum 3 years.
• Technical marketing skills.
• Proven experience in customer and market research.
• Relevant product and industry knowledge.
• Experience with relevant software applications.

Key Competence

• Excellent written and verbal communication skills
• Formal presentation skills
• Organization and planning
• Strategic thinking
• Problem analysis and problem-solving
• Team-leadership
• Persuasiveness
• Adaptability
• Creativity
• Judgment
• Decision-making