Brand Manager at Gilead Pharmaceutical Limited

Job Description

• Formulate marketing strategies and develop brand marketing plan and budgets, advertising and promotion programme including new product launches and campaign within the category plan guidelines to meet company and business goals and ensure the quarterly and yearly sales budget are met.
• Responsible for overall product and brand management in areas such as: advertisements, promotions, activities, pricing, costing and sales performances.
• Lead and work with multifunctional team (TM, supply chain, sales, etc) to implement the plan in the market place and monitor performance of the support plans.
• Conduct continuous market reseach, market trends and consumer demand to support business development.
• Liaise with external parties, i.e. advertising agencies and production companies to assist with preparation of promotions and associate materials.
• Plan and oversee the budget of a marketing campaign and ensuring expenses of campaign is feasible and effective to assist in the said campaign
• Organizing and attending exhibitions during weekends and public holidays.

Qualification

• Candidate must possess at least a Bachelor's Degree, Professional Degree, Master's Degree in Management/Marketing/Mass Communication or equivalent.
• At least 4 year(s) of working experience in FMCG industry is required for this position.
• Preferably Managers with advertising agency background is an added advantage.
• Preferably Managers specializing in Marketing/Business Development or equivalent.

Skills & Personalities

• Independent
• Leadership qualities
• Result-oriented with excellent planning, organizing and execution skills
• Commercial awareness
• Adaptibility & Creativity
• Good teamwork skills
• Communication skills
• Numerical skills