B2B Marketing Manager at Best Search Recruitment

Job Purpose:
The B2B Marketing Manager will provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients

Responsibilities:

• Oversee marketing lead generation
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization
• Perform industry and competitive analysis to inform the sales process and help positioning and messaging
• Oversee tracking and reporting on B2B marketing initiatives
• Create and implement integrated marketing programs, including all planning, coordination and optimization of campaigns
• Develop delivery service provider-facing programs and content that help maximize engagement and efficiency while creating brand advocates
• Ensure that our value proposition is effectively communicated (across marketing and sales materials including collateral, campaign creative, etc.) to resonate with the target audience and drive desired response/conversion
• Manage events and campaign logistics (internal and external)
• Manage marketing operations functions, research and management, systems support, budgeting and reporting/analysis

Education/Experience:

• Bachelor’s Degree and 5+ years marketing experience required; a minimum of 2 years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results
• Strong financial and business acumen to recognize strategic opportunities for the brand.
• Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
• Proficient computer skills in MS Office including Word and Excel and Powerpoint.
• Experience with salesforce to nurture, track and report on lead conversions
• Must be very comfortable with continuously changing opportunities and priorities
• Team player with ability to work cross-functionally