Assistant Brand Manager - Colas at Coca-Cola

JOB SUMMARY:  
Support the Marketing Manager and Operations team in the delivery of long-term volume & profit flow and increase the long-term value of the brand.

KEY DUTIES/RESPONSIBILITIES:

• Supporting the marketing and Operations  team (40%): Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark.
• Gathers and analyses brand performance data (20%): Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research.
• Supports the management of brand budgets (20%): Monitor DME and brand KPIs on monthly bases; follow finance SAP guidelines on DME tracking
• Brand Management/administration (20%) - Manages Brand Office Administration. 

FINANCIAL/JOB SCOPE: 

• Role has no financial accountability
• Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross Profit, DME, Brand Contribution, brand love

ORGANIZATION IMPACT/ INFLUENCE: 

• Medium to Low Level Strategic/Operational Interaction with: Senior Brand Manager,Franchise Marketing Mgr Brand Mgr, Marketing/Operations Teams, supplier/agency account team, Bottler teams
• Nature and Purpose of the Interaction: Manage brand office administration and day-to-day issues; support the brand manager in the development and implementation of brand marketing plans to deliver sustainable system profit growth.

RELATED JOB REQUIREMENTS/ QUALIFICATIONS: 

Technical Skills:

• Control Brand Office Administration
• Develop Brand Plan Inputs
• Support Communication Activities (where relevant)
• Implement Brand Promotional Activities
• Advertising and research processes
• Budgeting

Leadership Behaviors:  Leader of Self

• Drive Innovation - Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
• Collaborate with the System, Customers and Key Stakeholders - Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).
• Act Like an Owner - Deliver results, creating value for our brands, our System, our customers and key stakeholders.
• Inspire Others - Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
• Develop Self and Others - Develop self and support others’ development to achieve full potential

 Required Experience

• 2 years brand marketing experience preferably in a FMCG environment.
• Preferably participates in the Graduate/recruitment programme as an assistant for 2 years.

EDUCATIONAL REQUIREMENTS:
Bachelor’s Degree

CULTURAL DIVERSITY: 

• Has personal/professional skills suitable to work in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
• Fluent in English and French

ANALYSIS:

• Business issue- – Collation & analysis at brand level across markets in geography; managing new processes and procedures
• People issues – collaboration & teamwork within a virtual team

TRAVEL REQUIREMENTS:  5%-15% travel within Business Unit

ADDITIONAL INFORMATION: 

This is not necessarily an entry level position into marketing. The role requires a degree of marketing and operational experience. The level of support provided to the Marketing Manager and Operations team will be dictated by the individual’s experience.