Job Purpose
We are seeking for an individual with well-grounded Marketing and Customer service skill to head our property transactions team and direct the company’s overall marketing and strategic planning programs. As the head of Property Transactions group, you will be responsible for accomplishing business development activities by researching and developing marketing opportunities to attract more clients and customer service programs / plans to retain and enhance occupancy in all our estates.
Key responsibilities
Marketing
- Contribute to, and develop, marketing plans and strategies
- Oversee corporate communications activities including – Internal and external communications systems, public relations efforts, external consultants.
- Develop and implement all necessary initiatives relating to marketing, branding and corporate image management; including coordinating production of publicity materials and public relations of companies associated with our organization.
- Develop and administer marketing database that includes client and prospect information, mailing list applications, access to financial reports, etc.
- Design and plan quarterly marketing training.
- Oversee the company’s electronic marketing efforts including supervision of social media interaction.
- Create initiatives to maximise income-generating activities through communicating with current and prospective clients, establishing alliances, developing promotional opportunities in print and online.
- Responsibility for marketing literature, production and distribution.
- Overall responsibility for the organisations website, its content and use of e-marketing strategies to support campaigns.
- Evaluation and monitoring of all campaigns in print and online.
- Protect the use of the company’s brand in all forms of communication internally and externally.
- Represent the company with external stakeholders and the wider business community, building constructive relationships to further the work and increase revenue.
- Provide reports, project plans, budgets and other documents as required for the Management team.
- Protecting organization's value by keeping information confidential.
Customer Service
- Organise and implement client management initiatives including – client satisfaction surveys, client development activities and special events to promote the company.
- Communicating with target audiences and managing customer relationships;
- Sustains rapport with key clients/customers by making periodic visits; exploring specific needs; anticipating new opportunities
Strategic Planning
- Drive profitability by leading the acquisition of new customers through networking, referrals, and effective follow-up.
- Develop strategic partnerships and resource network to enhance the attainment of corporate targets.
- Develop market research programmes that will inform marketing activity and offer a greater understanding of our target market.
- Introduce key marketing policies and processes in order to optimise client engagement with the company.
- Plan, co-ordinate and review the work of the Group to ensure the most effective use is made of resources.
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