Brand and Marketing Manager (Retail Fashion Business) at Smart Partners

Main Objective

• To continually execute long term store based promotion and brand awareness plans for the organization to achieve its key sales objectives.
• To drive the achievement of sales awareness targets by implementing stores based campaigns and strategies that will lead to the increase of football in stores, increased sales and also increase brand equity.

Responsiblities

• Develop and manage traditional promotion campaign projects tasks sheet with timelines and share with stakeholder.
• Drive each business cycle through adequate stores promotion campaigns and activations to deliver agreed organization targets in terms of basket size, units sold and footfall
• Communicate timely with stores nationwide about current traditional marketing campaign scheme and promotional activities.
• Research and source the right traditional marketing campaigns specifically tailored to each store location for store nationwide.
• Stores Voucher and Gift Promotion Management
• Stores partnership marketing idea generation and execution
• Stores promotion content development
• Stores Customers Segment target marketing

Requirements

• A Bachelor's Degree or its equivalent in business or any related discipline.
• Marketing certification is an added advantage.
• A minimum of 8 years’ experience in a similar retail management
• Knowledge in offline promotion platforms using radio, billboard, television, newspaper, flyers, stickers, and customized stationery
• Strong interest in Kids products marketing
• Proficient in brand communication
• Proficient in marketing content development
• Proficient with the use of tools for analyzing pre and post marketing campaign impact