Senior Marketing Manager at Fadac Resources

Details:

Our client is a well-known Quick Service Restaurant with branches all over Nigeria, in need of a Senior Marketing Manager (Female) who will lead all our client's marketing activities from social media and digital campaigns to advertising and creative projects.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Develop plans to help establish brands, allocating resources to different projects and setting short and long-term goals, Set, monitor and report on team goals.
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes, and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Requirements                                                                          

• Minimum BSc or MSc in Marketing or relevant field
• 7 years of experience as Head of Marketing or VP Marketing In a QSR/FMCG
• Ability to articulate ROI projects  
• Experience running successful marketing campaigns for a Multinational Brand
• Solid knowledge of web analytics and Google Adwords
• Experience in project management
• Leadership skills with the ability to set and prioritize goals