Vice President, Sales and Marketing at Kenya Airways

This role reports to the Managing Director and has business leadership responsibility for developing and implementing market and business growth strategies. The overall focus is to promote the brand, grow the customer and revenue base, market share, whilst engaging key stakeholders in the industry.

Key Accountabilities:
•Enhance the effectiveness of the Marketing Function through initiation and implementation of policies and action plans that support productive engagement of the market
•Ensure availability and adequacy of strategic and tactical (Marketing and Sales) plans for creating awareness and demand for the company’s services, with focus on exceeding the sales targets in terms of aircraft Share Acquisition, Monthly Management Fees and Occupied Hour Rates
•Ensure effective execution and monitoring of the marketing and sales activities to drive achievement of agreed performance targets
•Strengthen the company’s market presence and competitive performance position through research, effective opportunities assessment and reporting on market developments, industry trends and commercial risks for the consideration of Executive Management/Board
•Enhance the profile and brand equity of the company through proactive engagement of the media and key stakeholders, including aircraft brokers, aviation experts, luxury brand associations etc

Requirements

•Strong marketing and negotiating skills, experience with start-ups, strong personality with exposure in luxury service brand development. Excellent communication skills, track record of sales to the oil and gas sector, proven capacity to network with high net worth individuals and sound grasp of the aviation sector.
•Bachelor’s degree and MBA
•Minimum 10years experience in commercial or sales at a senior level position with experience engaging the board and media
•Knowledge of Aviation industry is required