Senior Sales Manager at CWAY Foods and Beverages Nigeria

Job Responsibilities

• Develop and implement sales and marketing strategy and plan to ensure profit maximization and excellent customer service.
• Create and implement effective direct and indirect sales strategies and lead sales team towards achievement of sales goal considering price, promo, product & market development plans.
• Develop competencies and processes required to create an effective and efficient sales force
• Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews of ASM & distributors.
• Ensure product availability and visibility in trade through enforcement of healthy stock level in distributors warehouse and retailers stores.
• Plan and co-ordinate information/data gathering and analysis to track CWAY brand against competition with the view to sustaining CWAY market leadership.
• Provide sales management, budget control, compensation programs and incentive planning
• Prepare monthly, quarterly and annual sales forecast, meet and exceed monthly, quarterly and annual sales forecasts.
• Provide leadership through effective communication of vision, active coaching and development while comparing sales result to goals
• Identify, nurture and harness new business opportunities to grow market shares through monitoring trend and development in market place.
• Establish effective relationships and collaborations with other departments (production, Finance & Logistics) to address key business issues and opportunities. Communicate company Food safety policy, requirements to customers and end users.
• Ensure outlet conform with food safety requirements, product storage, vehicle/logistics conditions and conduct/analyse customer feedback survey annually. Carry out product recall/withdrawal when necessary.

Job Authority & Qualification

• First Degree in relevant field, possession of an MBA will be an added advantage. At least 10 years experience in FMCG sector, out of 5 years must be at senior level position.
• Must be numerate and familiar with data analysis and reporting. Must be a person of high level of integrity and enthusiasm.