Sales / Marketing Manager at Alcon Pharmaceutical Nigeria Limited

Responsibilities

• Manage and coordinate all marketing, advertising and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Expand and develop marketing platforms
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Report on return on investment and key performance metrics
• Develop pricing strategy
• Create marketing presentations
• Liaise with media and advertising
• Collaborate with the sales function
• Monitor industry best practices

Requirements

• Business or marketing-related degree or equivalent professional qualification
• Experience in all aspects of developing and managing marketing strategies
• Technical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• Experience with relevant software applications
• Experience: 2 - 5  years