Trade Activation Manager at Guinness Nigeria Plc

Sales

At Diageo, we do Sales differently. We are the leading beverage alcohol company in every region of the world, boasting internationally-recognized brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker. This is your opportunity to create new ways to share and celebrate our truly iconic products across the globe!

We offer a perfect blend of local and global roles, covering everything from digital to customer service, our immersive store experiences to international operations. Wherever you are, you’ll need to be able to forge lasting relationships, bring commitment and energy to improve our performance, and a genuine entrepreneurial spirit in tune with our company’s proud legacy.

At Diageo, character is everything; so, if you share our sense of adventure, you’ll have the chance to learn a huge range of skills & disciplines and build an exceptional career with us.

About the role

To support GNPLC’s business objectives through the effective management of designated sales territory and ensure delivery of full territory depletions and total outlet activation standards & program executions within the retail sales territory.

 Your Role

• Ensure full delivery of the territory business objectives – including depletion volumes through sell-out from distributor to retail channel, market share, minimum execution standard, innovation listing and brand building activities etc.
• Lead effective morning meetings that increase performance on all called out KPI’s
• Ensures achievement of the outlet execution standards and effective management of promotional activity in assigned outlets within territory to drive incremental depletion
• Drive Spirit /Beer KPIs in the on-trade market. TAM to periodical (Quarterly) review outlet universe to ensure; optimum base number of viable and non-viable customers, call frequency per category, outlet sales performance and OAS review
• Drive Total Retail Coverage of weighted accounts within assigned universe
• Execute Joined Up Business Plan (JUBP) and contractual to unlock full potentials in every touch point within retail zone
• Deliver consistently weekly business Reports (WBR) to Area Sales Manager on territory activities and competitor intelligence.
• Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands

Qualification & Experience

• Graduate (HND or BSC from a reputable and recognised higher institution with 2nd Class Lower at the minimum) with 2 years commercial expertise gained across Sales / Consumer Marketing or Sales Management
• Good communication skills –written and verbal
• Good IT skills
• High degree of integrity
• Good interpersonal skills
• Geographically mobile
• Experienced driver with valid license