Sales and Marketing Strategist at Wazobia Technologies

Job Description

• We are seeking a dynamic and strategic Marketing Manager to lead the marketing efforts for Wazobia Technologies and its associated brands - Hivedeck and Layerlines Academy.
• The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and foster engagement across various platforms.
• This role involves managing social media presence, content creation, client acquisition for Hivedeck, and overseeing CRM initiatives while ensuring brand consistency and alignment with business objectives.

Responsibilities

• Develop and implement marketing strategies to promote Wazobia Technologies, Hivedeck, and Layerlines Academy
• Identify and pursue opportunities to attract clients to use Hivedeck, the company's flagship product.
• Implement CRM strategies to manage customer relationships and drive customer retention and loyalty.
• Collaborate with cross-functional teams product development, and customer service to align marketing efforts with business goals.
• Monitor and analyze the performance of marketing campaigns and initiatives using analytics tools and metrics to optimize results.
• Stay updated on industry trends, market dynamics, and competitor activities to identify opportunities and inform marketing strategies.

Requirements

• Proven experience (3+ years) in marketing roles
• Strong understanding of digital marketing channels, including social media, email marketing and SEO
• Excellent communication skills and ability to create engaging content for diverse audiences.
• Proficiency in social media management tools, CRM software, and analytics platforms.
• Creative thinking and problem-solving skills with a passion for innovation.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with website development and design is a plus.
• Knowledge of the Nigerian market and cultural landscape is preferred.