Head, Communication, Stakeholder Management & Promotions at The Lagos State Employment Trust Fund (LSETF)

Job Purpose 

• Set and guide the strategy for all communications and public relations messages to consistently articulate the Fund’s mission.
• Also responsible for building and managing relations with the Fund’s stakeholders and developing and implementing initiatives for the promotion of the Fund’s beneficiaries.

Duties and Responsibilities:

Communication and Stakeholders Management 

• Conceptualize, Plan and implement the Fund’s internal and external communication agenda 
• Manage communications with external stakeholders across the Lagos State Government, House of Assembly, LGA’s, international and local partners, etc. 
• Implement brand strengthening, ensuring that all divisions get a strategic focus with clear and measurable goals for brand development in line with the Fund’s strategic brand plan 
• Design and prepare the organization’s communications in various media to reflect the Fund’s brand identity
• Develop a suite of effective communications materials, segmented by the target audience 
• Proactively secure opportunities to disseminate the key messages of the Fund to key audiences, including funders, and media 
• Monitor stakeholders and users’ feedback and results of dissemination efforts 
• Develop a channel strategy that supports and enables the overall goal of the Fund 
• Ensure effective design and management of all the Fund’s channels (website, social media, etc.) to ensure it plays its strategic role 
• Ensure adequate media coverage for corporate events and sponsorship activities 
• Coordinate all activities relating to the allocation, procurement, and distribution of corporate gifts 
• Liaise with the Funding and Partnership team to engage existing and potential partners

Promotions 

• Develop and update the Promotions Strategy 
• Design and develop programs and initiatives that will drive market access for target beneficiaries including international fairs and exhibitions
• Define selection framework for target beneficiaries with respect to international exhibitions and fairs 
• Identify events, forums and platforms to promote initiatives 
• Manage the LSETF web portal and the content development 
• Identify and engage relevant partners to ensure effective implementation of promotional initiatives 
• Identify and implement opportunities to drive linkages between large corporates and small businesses 
• Engage beneficiaries periodically and articulate testimonials to promote LSETF story to all stakeholders through available communication outlets 
• Conduct periodic reporting of progress with the initiatives

Qualifications & Experience:

• First degree in communication, art and social sciences from a reputable higher institution. A post-graduate degree or professional qualifications will be added advantage 
• Minimum of 7 years’ experience in related function

Key Competences: 

• Knowledge, Skills and Abilities required for the role: 
• Possesses a working knowledge of how to create magazines, newsletters, television or radio advertisements and direct mail promos. 
• Customer Service & Relationship Management Skills 
• Organization and Planning 
• Business Acumen 
• Communication Skills 
• Business Writing; Presentation and Report Writing 
• Analytical and Problem-Solving Skills 
• Shows the ability to effectively engage in social media activities, including video sharing and blogging to promote the company 
• Experience in stakeholder/community engagement.