Jobs at mDoc Healthcare

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain
• number of shares or likes and measuring a campaign’s performance against the KPIs
• Collaborate with other teams, like marketing, sales and customer service, to ensure brand consistency
• Communicate with followers, respond to queries promptly and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay current with current technologies and trends in social media, design tools and applications.
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

Requirements

• Bachelor's Degree in Psychology
• Master's degree or relevant qualification in social services or health-related field preferred (nursing/midwifery, psychology, counselling, health education, exercise science, nutrition and dietetics, etc.) preferred but not required
• Minimum of 3 years of experience working in health coaching, health promotion, chronic illness management or other clinical role preferred.
• Expert knowledge of motivational interviewing, reflective listening, behaviour change theory, and health psychology preferred
• Highly skilled in graphic design.
• Experience with cognitive behavioural therapy, mindfulness-based therapy
• Excellent verbal and written communication skills
• Ability to actively support, communicate, and teach the unique culture and values of mDoc
• Technology savvy and enthusiastic adopter of work and personal tools. Must be comfortable with assisting others in using technology and working remotely
• Passion for improving health care experience, outcomes and costs
• Interest in reviewing and responding to patient and population health data
• Fluency in English is required.
• Strong communication and "person-centred" skills

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Responsibilities

• Work closely with mDoc and Marketing leadership to create and execute marketing and communications plans and policies, this includes overall internal and external communication and marketing strategy, including social media (inclusive of Twitter, IG, Facebook, and LinkedIn) and outreach campaigns, newsletters, blogs, emails and editorial calendar as well as research-based presentations and publications.
• Develop brand guidelines and train the internal staff on how to communicate mDoc's brand consistently.
• Expand and manage mDoc's digital media presence
• Work closely with team members to co-create reports, decks and digital content to engage audience segments and drive measurable action.
• Develop a calendar with a detailed implementation plan of the strategy and specific rollout dates of the products.
• Liaise with external designers, consultants, influencers and marketing firms to deliver on larger campaigns and initiatives and support dissemination of virtual events and more
• Support the development of content for member education in different formats.
• Test the impact of different strategies on member engagement and experience
• Manage mDoc's segmented contact lists
• Cultivate relationships with key media outlets

Requirements

• Bachelor's Degree in Communications, Public Affairs, Journalism, Literature and/or Marketing or Health required.
• Master's degree preferred
• Experience and understanding of health and healthcare
• Demonstrated experience in a similar role for a minimum of five years
• Exceptional communication, presentation and organizational skills
• Great proven writing and editing skills and story-telling. Graphic design skills and social media analytics tools would be a plus.
• Experience in using web/CRM software, social media platforms, and social media management tools.
• Ability to conceptualize and execute social briefs on tight timelines, and juggle competing priorities.
• Comfort in working with a global team and in a startup environment.
• A recognition that mDoc is an early-stage startup so we work around the clock and are looking for you to work quickly and efficiently.
• A willingness to work super hard and problem-solve as a collective.