Job Vacncies at Owlman Public Relations Services (PRS)

Responsibilities

• Preparing job descriptions, advertising vacant positions, and managing the employment process.
• Orientating new employees and training existing employees.
• Monitoring employee performance.
• Ensuring that all employees are organized and satisfied in their work environment.
• Overseeing the health and safety of all employees.
• Implementing systematic staff development procedures.
• Providing counseling on policies and procedures.
• Ensuring meticulous implementation of payroll and benefits administration.
• Communicating with staff about issues affecting their performance.
• Ensuring accurate and proper record-keeping of employee information in electronic and digital format.

Requirements

• Bachelor’s Degree in Human Resources.
• Minimum of 3 years of relevant experience in human resources
• Experienced in recruitment within timelines
• Additional training/certification in Payroll Management - may be advantageous.
• CIPM - is an added advantage.
• Experience as a Skills Development Facilitator - may be advantageous.
• Able to engage in meaningful negotiation and resolution.
• Knowledge of employment legislation.
• Excellent verbal and written communication skills.
• Full understanding of HR functions and best practices.

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Job Description

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Requirements

• Degree in Business, Marketing or related field.
• Previous experience in developing brand and marketing strategies, especially in FMCG industry
• Good communication skills, both verbal and written.
• Previous experience in managing and leading teams.
• Highly organized and perform well under pressure.
• Budget management skills.
• Strong presentation/pitching, research and analytical skills.

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Job Description

• Developing engaging and high-quality content that drives business growth
• Educating our customers about our services, consistently driving brand love and generating leads.
• Implement content marketing and SOCIAL MEDIA strategy.
• Create and execute content calendars across multiple channels; including but not limited to social media, blog, email, app and web.
• Manage the online communities across social media et al to increase engagement, drive brand love and increase the community.
• Turn content into a lead generation engine and track progress against them.
• Monitor and analyze content performance with an eye to optimize results.
• Collaborate with the internal content marketing team and other teams to ensure content is optimized and all stakeholders are informed of progress.
• Stay up to date on best practices and industry trends.

Requirements

• Bachelor's Degree in Marketing, Communications or related field
• 2+ years of experience in content writing, content strategy and social media management preferably within the financial technology sector.
• Excellent creative writing and verbal communication skills.
• Have creative content & copywriting skills to achieve set KPIs and goals.
• Knowledge of SEO best practices and ability to optimize content for search.
• Proficiency in MS Office, Notion, and Content Analytics.

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Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Lead market research and analysis to identify trends, competitors, and consumer preferences, informing strategic decisions.
• Oversee the creation of compelling marketing collateral, including digital and print materials, ensuring brand consistency and alignment with objectives.
• Manage all aspects of digital marketing, including social media, email campaigns, SEO, SEM, and influencer partnerships.
• Collaborate cross-functionally with sales, product development, and operations teams to ensure marketing efforts support business goals.
• Analyze campaign performance metrics, KPIs, and ROI to optimize marketing initiatives and drive continuous improvement.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to foster growth and achievement of departmental objectives.
• Cultivate and maintain relationships with media outlets, industry influencers, and strategic partners to enhance brand visibility and credibility.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and competitive advantage.
• Develop and manage marketing budgets, allocating resources effectively to maximize impact and efficiency.
• Represent the brand at industry events, conferences, and trade shows to network, generate leads, and promote brand awareness.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field; MBA preferred.
• 8-10 years of experience in marketing roles, with at least 5 years in a leadership position.
• Proven track record of developing and implementing successful marketing strategies that drive business results.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent leadership and team management abilities, with a focus on mentorship and talent development.
• Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Experience working in the beauty, fashion, or consumer goods industry is preferred.
• Proficiency in digital marketing tools and platforms.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

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Core Deliverables

• To manage media buying across TV and radio platforms for the brand, assuring maximum value and ensuring that it matches their exact requirements
• Establish the group as one of the leading buyers of media and hence command a higher negotiation power as compared to each individual brand
• To use regional trends insights on media consumption habits of consumers (According to brand’s target group) to build the most effective plan for the brand.
• Prove visible value in terms of cost saving made on each individual plan
• Critically analyse the relationship between share of voice, share of expenditure and share of market while also including other elements like Top of Mind Awareness (TG), TOM ad and message recall
• Build and negotiate product placement plans based on relevance for the brand across all upcoming TV shows and develop a calendar well in advance to fit into the production schedule.

Job Functions / Details

• Analysis on costing: To do a post analysis on every deal/media plan made to prove efficiency of the plan (As against the objective of a particular deployment of media plan/communication, why the stations selected were selected, what were the local insights/station rankings and how is the plan meeting reach and frequency objectives across the desired TG.
• Analysis on impact: To run post analysis on the impact of media plan (Share of voice vs share of expenditure vs share of market), how has the brand recall, advert recall and message recall changed?
• Vigilance/Media Watch: Weekly report/newsletter on media space (across categories, which brands are most active with what campaign/material) and how it could be affecting our existing brand to be sent to all stakeholders
• Product placements: Spot product placement opportunities on all TV shows and segment them based on each brand’s TG for build a calendar for each brand in line with their quarter expectations and targets
• Value Added Deals: Ensure value added deals for additional benefits for all brands like squeeze backs, logo flashes and propose other innovative elements to dominate our brand on the media space

Qualifications

• Interested candidates should possess a Bachelor's Degree with 2-5 years experience.