Senior Brand Manager at Owlman Public Relations Services (PRS)

Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Lead market research and analysis to identify trends, competitors, and consumer preferences, informing strategic decisions.
• Oversee the creation of compelling marketing collateral, including digital and print materials, ensuring brand consistency and alignment with objectives.
• Manage all aspects of digital marketing, including social media, email campaigns, SEO, SEM, and influencer partnerships.
• Collaborate cross-functionally with sales, product development, and operations teams to ensure marketing efforts support business goals.
• Analyze campaign performance metrics, KPIs, and ROI to optimize marketing initiatives and drive continuous improvement.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to foster growth and achievement of departmental objectives.
• Cultivate and maintain relationships with media outlets, industry influencers, and strategic partners to enhance brand visibility and credibility.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and competitive advantage.
• Develop and manage marketing budgets, allocating resources effectively to maximize impact and efficiency.
• Represent the brand at industry events, conferences, and trade shows to network, generate leads, and promote brand awareness.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field; MBA preferred.
• 8-10 years of experience in marketing roles, with at least 5 years in a leadership position.
• Proven track record of developing and implementing successful marketing strategies that drive business results.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent leadership and team management abilities, with a focus on mentorship and talent development.
• Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Experience working in the beauty, fashion, or consumer goods industry is preferred.
• Proficiency in digital marketing tools and platforms.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.