Senior Marketing Manager at Multichoice

Responsibilities
Strategy and Execution:

• Generate integrated and targeted marketing strategies that grow market share and the brand’s reputation, improve our customers’ experience and ultimately drive growth/acquisition
• Develop and implement a company-wide go-to-market plan, working with all departments to execute intentional actions to execute strategy and achieve the business plan objectives
• Ensure alignment of business and brand objectives to increase awareness, consideration, purchase, and brand loyalty
• Develop the core positioning and messaging for the product
• Establish brands’ annual objectives, strategies, positioning, tactics and measures
• Develop an understanding of all elements of the business – Value chain, distribution, etc. – to create long-term barriers to entry against competitors in a highly competitive marketplace
• Create awareness and understanding of MultiChoice (product) brand identity
• Implement and manage a “Brand Visibility Program’’ improving visibility of the products/brand at various touch points
• Conduct research analysis and interpret feedback to inform and continuously improve marketing strategies (including optimizing reach, recall, engagement, and other marketing metrics to maximize ROI)
• Formulate, develop and implement creative advertising, media, and promotional campaigns for channels
• Obtain customer insight to identify and evaluate strategic and innovative revenue generating sales initiatives

Operational Delivery:

• Propose, formulate, develop, and initiate relevant, suitable, and cost-effective marketing initiatives (including advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand, and equity for Multichoice brands within the Region
• Evaluate market trends to maximise business opportunities and mitigate emerging issues/concerns
• Lead the development of creative briefs for DStv and GOtv
• Manage ad agency performance and deliverables including briefing, and development of DStv/GOtv market roadmap and overseeing national and strategic brand campaigns Redefine promotional activity including below the line (BTL) and channel-specific marketing across all channels Evaluate market trends to address business opportunities and issues
• Develop the core positioning and messaging for the product within the northern region.
• Track and analyse brand/product performance and trends in terms of volume and profitability
• Constantly monitor performance of DStv and GOtv to ensure they meet company objectives
• Prepare and present regular feedback and performance reports
• Administer tactical programs of the assigned product line and assist in the development of MultiChoice Nigeria (MCN) product.
• Lead marketing launch plans for a variety of products
• Lead development of creative briefs
• Build new businesses, great products and iconic brands
• Constantly monitor performance of managed brands/products to ensure it meets company objectives

Relationships and Service Support:

• Leverage external and internal networks to identify optimization opportunities
• Create and manage working relationships with above the line (ATL) & below the line (BTL ) agencies, media houses, super dealers, authorized distributors, and accredited retailers with a view to leverage the relationships to achieve MCN business goals and objectives.
• Identify and analyze potential partner relationships for the product.
• Maintain close contact with sales and distribution functions to “sense check” business conditions and trends.

Marketing Budget Management:

• Manage the annual Marketing (Brand) budget and forecasting activities
• Track and manage marketing spend
• Continuously identify areas for improved efficiency
• Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency

People Management:

• Ensure that the team is adequately resourced and that the team is equipped and enabled to perform (attraction, selection, retention & development of Marketing team)
• Manage performance of team members
• Facilitate development of team members and ensure under performers identified, improved, or removed
• Display ethics in leadership and decision making
• Ensure departmental goals are understood and actively pursued by team; work responsibility clearly delegated
• Performance reviews to be conducted regularly, ensuring everyone has a clear picture of current performance, recognition given where it is due and low performers are acted upon
• Ensure coaching and mentoring of team members
• Ensure coaching and mentoring of team members

Qualifications

• Candidates should possess a Post Graduate (preferred)

Experience:

• A minimum of 8 years marketing experience (or similar experience in a commerce, business administration or sales role)
• 5 years of management experience
• Experience in the media and entertainment industry would be beneficialWorking experience in Africa would be beneficial

Technical Competencies:

• Conceptualization of strategies, campaigns, etc.
• Technical/functional brand strategies knowledge
• Expressive written communication skills
• Content creation
• Market/target audience analysis
• Ability to initiate action and get work done
• Detailed commercial and financial acumen, balanced with creative flair
• Brand Strategy, development and management
• Content marketing strategy, development, execution and optimization
• Copywriting and content creationVendor and Media agency management
• Commercial acumen
• Developing value propositions
• Data/market analysis and interpretation
• Competitive analysis
• Reporting and Research
• Financial Management/Budgeting Basic understanding of related marketing regulations

Behavioural Competencies:

• Strategic Thinking
• Relationship building
• Conflict resolution
• Decision making
• Critical appraisal
• Holistic thinking
• Persuading & Influence
• Coaching Networking
• Risk Management
• Negotiation Skills
• Future Oriented