Product Marketing Manager at Simba Group

Summary of the Role

• The role will report to the Divisional Head of Marketing.
• The Product Marketing Manager will act as the link between and work closely with our Sales, Service and Spares team to build a differentiated and compelling product offering that solves critical pain points for our customers, providing input based on market insights, personas, and use cases in order to design the product strategy, develop marketing materials, and coordinate product/brand communication to drive market penetration.
• You will work with our Marketing and Sales teams to share that narrative with the market through integrated campaigns, launches, sales enablement and stakeholder events..

Key Elements of the Role

• Bachelor’s degree or equivalent in any relevant field
• 5 or more years of experience in product marketing or brand management preferably in Automotive, FMCG, or a Multinational organization
• Experience launching products, developing messaging and product positioning
• Experience with customer segmentation, market analysis and building business cases to improve the customer and user experience
• Team player and experienced in cross-functional communication and project management.
• Excellent planning and organizing abilities
• Skilled in writing clear reports and keeping accurate records
• Above average Knowledge of the Excel and PowerPoint