Marketing Executive at AIICO Insurance

About the job

• The ideal candidate will be a creative and analytical thinker.
• They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience.
• They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate budget correctly

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media