Head of Marketing at Vedic Lifecare Hospital

Job Description

• Overseeing the marketing department operations
• Evaluating and developing marketing plans and marketing strategies
• Planning, directing, and coordinating marketing efforts.
• Coordinatingcorporate and individual engagement, contracts implementation, and tariff, value for money,customer feedback and satisfaction.
• Ensure repeat business.
• Formulate brand plan and propose various marketing strategies in accordance to corporate policy for hospital brand
• To execute the various activities planned as per the phase-wise Marketing plans for example, Workshops Camps, Patient Education Program, Life – Style Management Program Etc.
• To explore new product feasibility for business plan.
• To conductregular fieldwork to understand and develop sound marketing plan.
• Communicating the marketing plans and calendar.
• Researching demand for our products and services.
• Working and implementing research for developing pricing strategies to maximize profits and increasemarket share while balancing customer satisfaction.
• Identifying potential customers.
• Developing promotions with publicrelations in line with clientrequest and feedback.
• Developing and managing public awareness campaigns with legal permission for the industry.
• Formulating marketing collaterals
• Building brand awareness and positioning.
• Coordinatingsales and lead generation efforts.
• Implementing marketing strategies that meet overall organizational goalsTo plan various activities as per the phase-wise marketing strategic plans.
• Assessing strategic partnership opportunities for marketing initiatives
• Overseeing the marketing department’s individual projects
• Managing relationships with the media and the wider community
• Creating a communication plan to be used across all marketing and PR
• Evaluating the effectiveness of old marketing programs and the viability of new ones
• To carry out research activity related to marketing plan evolved.
• To explore newer geographical area new markets, for customer target for hospital.
• Monthly detailed report of the activity should be submitted to the management
• Weekly progress report should be submitted in brief to management about the activities assigned.

Qualification and Experience

• Minimum of a Degree in Marketing, any Social Science or any other discipline
• At least 10 years’ postgraduate experience.

Skills and Knowledge:

• Negotiation and persuasion skills
• Relationship and project management skills
• Decision making
• Business intelligence
• Good teamwork
• networking ability
• Adaptability
• Commercial awareness
• Strong attention to details
• Good organization and planning

Competencies

• Excellent communication
• Good interpersonal relationship