Growth Marketer at CloudPlexo

Roles & Responsibilities

• Manage the improvement of our demand generation campaigns - working across ads, re-marketing, SEO, content, affiliates and email marketing. You'll help set up campaigns, write copy and build landing pages
• Promote a business, product, or service
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Support web copy improvements, analyse pricing and set A/B tests to optimise spend, and identify and improve UX friction points
• Lead market research efforts to uncover the viability of current and existing products/services
• Collaborate with media organisations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with other team members to produce effective strategies
• Analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Requirements

• Marketing experience for a high growth B2B or B2C Tech Startup.
• You'll understand growth marketing and want to drive your career in this direction.
• Solid user of analytics tools - could be Google Analytics, Segment etc.
• Good verbal and written communication skills with the ability to work with diverse teams.
• Degree educated.

Skills

• Intimate understanding of traditional and emerging marketing and sales channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Ability to build communities, develop brand loyalty and trust
• Budget-management skills and proficiency
• Professional judgement and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.