Digital Marketing Manager at Hamilton Lloyd and Associates

The Opportunity

• The Candidate will build, plan and implement the overall digital marketing strategy for the company.

Roles and Responsibilities:

• Creating, developing and identifying digital marketing strategies & opportunity to grow sales and drive traffic to our website and social media platforms.
• Plan and oversee the execution of all digital marketing initiatives, including email marketing, pay-per-click (PPC) advertising, and social media marketing etc.
• Ensure all digital marketing deliverables and contents are in compliance with our brand strategy & relevant Standard Operating Manuals.
• Monitoring the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Achieving all set KPIs vis-a-vis Return on investment (ROI) for Digital Marketing activities
• Keeping tracks of, and utilizing latest trends, new platforms, best practices, and technologies in the chemical & energy sector to develop brand visibility and grow sales.
• Prepare contents and manage the digital marketing channels.
• Track and measure SEO and Google Analytics metrics and provide reports for management reviews.
• Plan and execute all digital marketing including SEO/SEM, marketing database, email, bulk sms, social media and display advertising campaigns.
• Brainstorm new and creative growth strategies
• Conduct research and interviews of industry professionals to learn more about current trends, developments, and perceptions about the subject matter, and incorporate their views in blogposts.
• Build and maintain an inbound marketing plan for the company.
• Generating quality and convertible or commercial leads for the sales team.
• Manage and oversee the digital marketing budget
• Research and forecast future sales and online performance trends
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Ensure that digital marketing contents have keywords and trending topics to drive traffic to the website
• Carry out graphics design when needed.
• Performing other work-related duties as assigned by management.

Job Requirements & Qualifications

• Candidates should possess an HND/Degree in marketing and any relevant discipline
• Minimum of 5 years’ experience in growth marketing or digital Marketing
• Experience with google analytics, web analytics, SEO/SEM, HTML & CSS, UX/UI along with strong knowledge of email and social media (LinkedIn etc) marketing tools.
• Should have a proven track record of running successful growth campaigns
• Should have excellent verbal/oral communication and presentation skills.
• Should have managed marketing for B2B brands or businesses in the past
• Should have the ability to work in high-energy, fast paced cross functional teams.
• Should have high EQ, an entrepreneurial bent of mind, strong business acumen, good network, can commit and take ownership.
• Excellent organizational and time management skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Must be strategic, possess strong attention to detail, demonstrate good communication skills.
• Candidates are required to submit sample or links to their work portfolio