Digital Marketing Lead at ICST Solutions

Qualifications

• 3-5 years of hands-on experience in digital marketing, with a focus on OEM channel partnerships or within the tech-powered on-demand delivery sector.
• Demonstrated understanding of the OEM channel partner landscape or on-demand delivery industry, including key trends, competitors, and customer behaviors.
• Proven ability to develop and implement comprehensive digital marketing strategies that align with overall business objectives and contribute to brand growth.
• Experience in collaborating with OEM channel partners or similar industry stakeholders to drive mutually beneficial marketing initiatives.
• Strong analytical skills with the ability to interpret data, analyze campaign performance, and make data-driven decisions for continuous improvement.
• Familiarity with technology-driven marketing tools, platforms, and analytics, including but not limited to SEO, SEM, social media, and marketing automation.
• Proficiency in creating compelling and engaging digital content, understanding the nuances of content marketing within the specified industry.
• Experience in managing digital marketing budgets effectively, ensuring optimal allocation for maximum impact.
• Proven ability to collaborate with cross-functional teams, including sales, product development, and other relevant departments, to ensure alignment and integration of marketing efforts.
• A forward-thinking and innovative mindset, staying abreast of industry trends and emerging technologies to bring fresh ideas to the marketing strategy.
• Excellent written and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.