Digital Marketing Executive at Ascentech Services Limited

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive online visibility, engagement, and conversion.
• Stay abreast of industry trends and competitor activities to identify new opportunities.
• Create visually appealing and engaging graphics for various digital platforms.
• Proficient in video editing to produce compelling and shareable content.
• Generate creative ideas and content for social media posts, blogs, and email campaigns.
• Collaborate with the marketing team to develop multimedia content that aligns with the brand's messaging and goals.
• Manage and optimize social media profiles to enhance brand presence.
• Develop and implement social media campaigns to meet business objectives.
• Conduct keyword research and optimize website content for search engines.
• Execute and monitor paid advertising campaigns (Google Ads, social media ads).
• Design and execute email marketing campaigns to nurture leads and retain customers.
• Analyze campaign performance and provide insights for continuous improvement.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts.
• Prepare regular reports detailing campaign performance and recommend optimizations.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, or a related field
• Minimum of 1 year of proven experience in digital marketing
• Proficient in graphic design and video editing tools
• In-depth knowledge of SEO, SEM, social media algorithms, and best practices
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with the ability to manage multiple tasks simultaneously
• Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.).